On the first day of the International Wine Tourism Conference, held in Perugia, Umbria, Italy, I gave a presentation titled – A Sense of Place: How to leverage your region and place to enhance the customer experience. Among the many topics discussed in my presentation was the importance of telling your story in order to […]
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Things that make me happy – summertime and reading this post from BuzzFeed (click here). Another thing that makes me happy is sitting in the sun, sipping on a glass of freshly chilled wine, and eating fresh food inspired by summer. Though it can be made year round ceviche is one of my favorite summertime […]
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“This is Umbria – Small, bashful. But with an excellence still yet to discover” -Aldo Fiordelli. The soft-spoken and seemingly shy Fiordelli, an Italian journalist and wine writer, used these words to describe Umbria while speaking at the 2012 International Wine Tourism Conference this past February. Those familiar with Umbria know that this “excellence” Fiordelli describes […]
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… and the way to one oenophile’s heart. On Wednesday of last week I received a knock at the door. It was the UPS man delivering a long and narrow box from 1-800-Flowers. Inside the purple box was a bouquet of pastel colored tulips and a card that read “thank you for being amazing”. It […]
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